Theory
of Concentric Circles
The
basic fundraising principle which demonstrates that the most likely
sources
for support of any organization are those closest to it; and moving
progresively
out to clients/users, and then the general public.
Computer-Generated
Upgrade Matrix
A
method of putting a different suggested gift grouping on the reply
device
of direct mail piece depending on the size of the donor's most recent
(or
largest) gift.
WIIFM
What's
in it for me?
A
phrase often asked either directly or implicitly by corporate donors
when
considering a major donation or sponsorship.
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